Managing Campaign Director - Digital PR & Innovation
Carrington brings to Agenda C 12+ years of digital marketing communication and professional campaign experience.
Most recently, Carrington worked to deploy digital engagement strategies and solutions for newly amalgamated councils in Dept of Premier & Cabinet. In 2015, Carrington worked with Queensland Government’s Treasury and Trade campaign the “Strong Choices” campaign that was awarded the Gold Standard Award (2015) for Public Relations. Carrington worked as part of the federal Liberal Party digital strategy team to elect Tony Abbott as PM in 2013. Carrington also initiated and co-developed the polling for the legalisation of same-sex marriage in 2014 that resulted in 73% of Australians supporting the change. Carrington has introduced blue chip companies, brands and conservative industry groups to grassroots digital and social media advocacy campaigns.
Parnell Palme McGuinness
Managing Strategy Director - PR and Policy
Parnell is an experienced strategic communications strategist who has developed and delivered big ideas in advertising, communications, advocacy, and media relations campaigns for over 16 years.
She specialises in strategic policy and campaign engagement services, with industry associations, governments, brands and think tanks. Parnell has solved complicated communications challenges for a wide range of clients, including management consultancies, tech companies, educational institutions and many more. Parnell maintains strong connections with the media and writes a fortnightly column for the Australian Financial Review.
Campaign Account Manager
Jacqui delivers exceptional results for Agenda C clients, bringing communications flair and enthusiasm for purpose.
She offers experience from national and local campaigns, where effectively advocating for widespread action formed the basis of targeted strategy and execution. Cutting her teeth in political roles including with former Treasurer (now Premier), the Hon. Gladys Berejiklian MP and Councillor Dr Kerryn Phelps AM, former Independent MP for Wentworth.
Jacqui understands the value of finding constructive solutions in competitive arenas.
Jacqui works across Agenda C accounts to deliver exceptional results. Jacqui adds value to her unique passion and communications flair.
Digital Media, Search & Chinese Content Manager
David is a digital marketing consultant with extensive experience across PPC, CRO, Chinese Digital Marketing, Analytics, and Conversational Marketing.
David specialises in revenue generation, brand awareness and delivering measurable campaign outcomes through digital channels. With both agency and client-side experience, David has seen both sides of the coin and understands the digital challenges facing Australian organisations. With experience across automobile, finance, banking, government, law, and SaaS verticals, he has consistently delivered double-digit uplifts to campaign results.
David brings to Agenda C senior digital campaign experience in Australian and Chinese content.